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Van Dusen’s Smokehouse specializes in Pastrami, Jerky, Bacon, and Salmon, all crafted in an authentic, traditional manner using oak wood for smoking, focusing on delivering real, hand-crafted products that connect with the outdoors, simplicity, and quality.
The visual identity reflects these values, combining modern design with nostalgic elements that celebrate both nature and the art of traditional food crafting.
The logo centers around a 1960s International Scout truck with a canoe and fishing rods, which serves as a symbol of connection to nature and a glimpse into the past without complications.
The minimalist outline of the vehicle strengthens the message of simplicity and quality craftsmanship.
The color palette combines earthy and professional tones. The light beige background evokes warmth and authenticity, while deep blue suggests trust and quality. Rich brown reflects the natural, rustic feel of oak wood smoking, and cream accents add contrast and sophistication, creating a balanced, grounded visual identity.
A blend of modern design and retro elements, creating a trustworthy yet adventurous brand image.
Work done:
-Branding
-Styling
-Merch
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