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Tau Control is a technology company specializing in smart home systems, online services, and advanced audio-visual solutions.
Their brand identity, inspired by the mathematical constant tau (τ), signifies a commitment to continuous improvement and circular technology.
The company's logo, a minimalist monogram based on the on/off power symbol, visually represents control and technology, seamlessly integrated with the company name to reflect the elegance of tau.
Complementary fonts were chosen to emphasize clarity and precision, reinforcing the brand's cutting-edge technological focus.
Tau Control's branding successfully communicates its core values of accessibility, trust, and elegance, resulting in a modern, professional, and welcoming brand.
Work done:
-Branding
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