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At the heart of OcchiOcchi’s visual identity lies a design ethos that blends minimalism with humanistic warmth.
OcchiOcchi’s brand identity features a circular logo that combines clean minimalism with a subtle nod to human perception. T

he unique twist lies in the letter “i”: its angle is set as a mirror image of the word, echoing the innate process of visual reflection and recognition.
The identity provides three logo formats—circular, block, and horizontal—to fit various uses. Whether for compact spaces or prominent displays, each version is designed to work harmoniously across different media.
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Clear guidelines on logo usage protect the brand’s integrity. The focus on consistency ensures the identity remains strong and reliable across all applications.

Client:

Occhi Occhi Ópticos

Industry:

Eyewear

Work done:

-Naming

-Branding

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