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Los Del Noreste, a modern taco shop in Mérida, Mexico, blends traditional Northeast Mexican cuisine with a contemporary feel.
The branding, including naming and art direction, was developed collaboratively and features the Mexican Black Bear as a symbol of strength and resilience.
The design is bold yet minimalist, reflecting tradition while offering a fresh experience. The flexible branding system ensures consistency across different platforms.
Overall, Los Del Noreste Tacos Mañaneros exemplifies the successful fusion of culture, food, and design.
Work done:
-Naming
-Branding
-Merch
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