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Blooders.org is a platform that connects blood donors with patients in need across Mexico. From the start, I helped shape its brand identity to inspire hope, unity, and empathy.
The name "Blooders" was chosen to create a sense of community and action, making every donor feel part of a movement.
A core goal was to ensure transparency and ethics in all communication, fostering trust among donors and recipients.
Work done:
-Naming
-Branding
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